Something is shifting. More men are getting Botox and the numbers make it impossible to ignore.

According to the American Society of Plastic Surgeons 2024 Procedural Statistics Report, male cosmetic procedures grew to 1.6 million in 2024 — outpacing the broader industry’s growth rate. That same report recorded 593,854 neuromodulator injections for men in 2024 alone, a year-over-year increase that continues a multi-decade trend. And spending by men on Botox has grown by 400% since 2000, according to ASPS data.

The market tells the same story. The global male aesthetics market reached $14.6 billion in 2023 and is projected to hit $20.6 billion by 2030 — driven by what researchers describe as a fundamental shift in how men think about their appearance, self-care, and personal investment.

This isn’t a niche trend. It’s a mainstream movement. And men in Northwest Arkansas are very much part of it.

At The Edge and our sister practice Renew Aesthetics — both located at 2100 S 54th Street in Rogers, AR — we’ve built the most comprehensive men’s health and aesthetics offering in NWA under one roof. Whether you’re starting with TRT at The Edge, exploring injectables, or diving into a full aesthetic treatment plan at Renew, we’re here for every part of the journey.

Why Are More Men Getting Aesthetic Treatments?

The reasons are less complicated than you might think — and more relatable than the cultural narrative around “vanity” suggests.

The Workplace Is More Visual Than Ever

Video calls, LinkedIn profile photos, virtual interviews, and the general digitization of professional life have created a reality that didn’t exist twenty years ago: men are now constantly looking at themselves on screens. That daily visibility — staring at your own face in a Zoom window for hours every week — has made men acutely aware of how they look in a way that simply wasn’t the case before.

According to the American Society of Plastic Surgeons, the competitive pressure is real: any advantage — including looking more alert, rested, and energetic — can help men feel they can edge out the competition. “This is especially true of salesmen,” noted one ASPS Member Surgeon. “They are competing with younger guys. They tell me sales are all about confidence, and so they sell more of whatever they are selling.”

Men’s spending on appearance isn’t vanity — it’s pragmatic self-investment in a world where how you look on camera genuinely matters.

The Stigma Is Gone

Call it Brotox, call it self-care, call it whatever you want — the social barrier that once kept men from discussing or pursuing aesthetic treatments has largely collapsed. Celebrity culture, social media, and a broader cultural shift toward male wellness have normalized conversations around appearance that simply wouldn’t have happened a generation ago.

The result: men who were always curious but never comfortable enough to ask are now asking — and booking appointments. The 2025 Annual Survey by the American Academy of Facial Plastic and Reconstructive Surgeons found that 92% of member facial plastic surgeons now see male patients — reflecting just how mainstream male aesthetics has become in clinical practice.

The “Outside In” Connection

Here’s something worth naming directly: a lot of the men who come to us for aesthetic treatments are men who are already doing the work on their health. They’re on TRT and training. They’re managing their nutrition and sleep. And at some point, they look in the mirror and realize the outside hasn’t kept pace with how they feel on the inside.

Feeling strong, energized, and sharp — but looking tired, older, or heavier than you feel — creates a disconnect that aesthetic treatments can genuinely resolve. For men invested in their overall health, aesthetics isn’t separate from that journey. It’s the final piece.

What Men Are Actually Getting — And Why

Botox, Dysport & Jeuveau (Neuromodulators)

The most popular aesthetic treatment for men by volume — and for good reason. Neuromodulators work by temporarily relaxing the facial muscles responsible for expression lines: the horizontal forehead creases, the vertical lines between the brows (the “11s”), and the crow’s feet that form around the eyes with every squint and smile over decades.

For men, the goal is almost always the same: look rested and refreshed, not frozen. Male injections require a different technique than female — preserving the stronger, more defined facial structure that characterizes masculine features while softening the signs of fatigue and age. An experienced injector who understands male anatomy makes all the difference.

At The Edge, our nurse injectors offer Botox, Dysport, and Jeuveau for men in a clinical environment built around male comfort and discretion. Results develop over 4 to 7 days and typically last 3 to 6 months.

At Renew Aesthetics, our team offers the same neuromodulator treatments alongside a full menu of aesthetic services for men who want a broader approach — or who prefer the environment of a full-service medical spa.

Dermal Fillers

While Botox addresses dynamic wrinkles caused by muscle movement, dermal fillers address volume loss — one of the most significant and least-discussed contributors to looking older in men.

As men age, they lose facial volume in the temples, under-eye area, cheeks, and jawline. The result is a hollowed, gaunt, or deflated appearance that no amount of working out or healthy eating will reverse — because it’s structural, not lifestyle-related.

Fillers restore that volume subtly and naturally. For men, common treatment areas include the jawline (to sharpen definition), the under-eye hollows (to address that perpetually tired look), and the temples. Done well, nobody knows you had anything done — they just think you look good.

At The Edge, our team offers Dermal Fillers tailored to masculine facial anatomy. At Renew Aesthetics, our experienced injectors offer a comprehensive filler menu including Botox, Dysport & Jeuveau, Dermal Fillers, Sculptra®, and Kybella® for men targeting submental fullness under the chin.

Emsculpt® — Build Muscle, Reduce Fat, No Surgery

Emsculpt is one of the most popular treatments at both practices for men who are already active but want to optimize body composition in ways that training alone can’t always achieve — particularly in the abdomen and arms.

Using high-intensity focused electromagnetic (HIFEM) technology, Emsculpt induces approximately 20,000 muscle contractions per session — the equivalent of 20,000 crunches — while simultaneously triggering fat reduction in the treatment area. Clinical studies show an average of 16% increase in muscle mass and 19% reduction in fat in treated areas.

For men on TRT who are already seeing improvements in body composition from hormone optimization, Emsculpt can amplify and accelerate those results — making it a natural complement to the work already happening at The Edge. Emsculpt is available at both The Edge and Renew Aesthetics.

Laser Hair Removal — Because Shaving Everything Forever Is Optional

Laser hair removal is consistently one of the top minimally invasive procedures among men — and it makes obvious practical sense. Back, shoulders, chest, neck, and face are all common treatment areas for men who are simply done with the ongoing time and cost of grooming.

At Renew Aesthetics, we use the Splendor X by Lumenis — the only FDA-cleared device with simultaneous dual Alexandrite and Nd:YAG laser emission, treating all skin types including darker and tanned skin. It’s the most advanced laser hair removal technology available, and it’s right here in Rogers.

At The Edge, we also offer Laser Hair Removal for men who prefer to address it as part of their overall men’s health and aesthetics visit.

Skin Tightening

Loose skin around the neck, jawline, and face is a common concern for men — particularly those who’ve lost significant weight, whether through lifestyle changes, medical weight loss, or body composition improvements from TRT and training.

Radiofrequency Skin Tightening at The Edge uses targeted RF energy to stimulate collagen production and tighten lax tissue — with no surgery and no downtime. Renew Aesthetics offers multiple skin tightening options including Exilis Ultra, Legend Pro, and Morpheus8 microneedling RF — one of the most effective combined resurfacing and tightening treatments available.

miraDry® — A Permanent Solution to Excessive Sweating

This one doesn’t get talked about enough. Hyperhidrosis — excessive, uncontrollable sweating — affects a significant number of men and quietly undermines confidence in professional and social settings every single day.

miraDry® uses microwave energy to permanently eliminate the sweat and odor glands in the underarms. No more soaking through dress shirts. No more self-consciousness. One or two treatments, permanent results, no downtime.

miraDry is available at both The Edge and Renew Aesthetics — and it’s consistently one of the treatments men say they wish they’d done sooner.

The Botox-TRT Connection: Why Inner and Outer Health Work Together

Here’s something our patients often discover organically: when you start feeling better from the inside — more energy, sharper focus, stronger workouts, better sleep — you become more motivated to address the outside too.

Men who’ve been on TRT for several months routinely start asking about aesthetic treatments. It’s not vanity. It’s momentum. They’ve invested in how they feel, and they want the exterior to match.

That’s the advantage of having The Edge and Renew Aesthetics under the same roof. The clinical team that manages your testosterone optimization at The Edge works in the same building as the injectors and estheticians at Renew. We know you. We know your goals. And we can build a plan that addresses your health and your appearance in one cohesive strategy — because the two are more connected than most people realize.

Testosterone, for instance, directly affects skin thickness, collagen density, and muscle tone — all of which influence how you look. Men on well-managed TRT often find their skin quality improving and their body composition responding more readily to both training and aesthetic treatments. When everything is working together, the results are compounding.

What to Expect: A Real, No-Pressure Experience

We know that some men walk in the door with some degree of hesitation — this may be new territory, and you might be wondering what the experience is actually like.

Here’s what it’s not: uncomfortable, clinical, or anything like what you might imagine from watching TV. The team at both The Edge and Renew Aesthetics is professional, discreet, and genuinely focused on listening to what you want.

Here’s what it is: a consultation where we actually talk about your goals, honest recommendations about what will and won’t help, and treatments delivered by experienced providers who understand the difference between treating a man’s face and treating a woman’s.

Male aesthetics requires a different approach. Male facial anatomy is different — thicker skin, stronger muscles, more prominent bony structure, different patterns of volume loss, and different aesthetic goals. Our injectors understand these distinctions and work within them to deliver results that look natural, masculine, and like you — just sharper.

There’s no pressure to book anything on the day of your consultation. We’d rather you leave with a clear picture of your options and come back when you’re ready than rush a decision you’re not comfortable with.

Ready to Start? Here’s How.

Whether you’re starting with The Edge’s or walking into Renew Aesthetics, the door is open.

The Edge — Men’s health, TRT, hormone optimization, ED treatments, and men’s aesthetic services.

2100 S 54th Street, Rogers, AR 72758
Call or text (479) 464-8346
Schedule a consultation or use our Hormone Screening Tool

Renew Aesthetics — Full-service medical spa offering the complete range of aesthetic treatments for men and women.

2100 S 54th St, Rogers, AR 72758 (same building)
Call or text (479) 668-0168
Schedule a consultation or use the Virtual Consultation Tool

Both practices are open Monday through Thursday. 7:30 AM – 4:00 PM (The Edge) and 9:00 AM – 5:00 PM (Renew), and Friday 9:00 AM – 4:00 PM (Renew). We serve patients from Rogers, Bentonville, Springdale, Fayetteville, and throughout Northwest Arkansas.

This blog is for informational purposes only and does not constitute medical advice. Please consult with a qualified healthcare provider or professional to determine which treatments are best for you.

Frequently Asked Questions About Men’s Aesthetic Treatments

Will I look “done” or unnatural?
Not if it’s done right. The goal for male aesthetics is almost always a refreshed, natural result — not a dramatic change. Our injectors are experienced with male facial anatomy. They prioritize preserving masculine features while softening the signs of aging or fatigue. Most men’s results go entirely unnoticed except as a general impression of looking well-rested and sharp.

Do I need to tell people I’m getting treatments?
Absolutely not. Discretion is completely standard in aesthetic medicine. Your visits, your treatments, and your results are your business.

What’s the difference between getting treated at The Edge vs. Renew Aesthetics?
The Edge is our men’s health clinic — focused on TRT, hormone optimization, ED treatments, and men-specific aesthetic services. Renew Aesthetics is our full-service medical spa offering the broadest range of aesthetic treatments for both men and women. Both practices are in the same building and share clinical leadership under Dr. Haney. Which you visit depends on your goals — and many of our patients use both.

I’m already on TRT at The Edge. Does that affect my aesthetic treatments?
Testosterone optimization can actually enhance the results of many aesthetic treatments — by improving skin thickness and elasticity, supporting muscle tone, and improving the body’s collagen-producing capacity. We’ll factor your current TRT protocol into any aesthetic recommendations.

What’s the most popular treatment for men at your practices?
Neuromodulators (Botox, Dysport, Jeuveau) consistently rank as the top minimally invasive aesthetic procedure for men nationally, and that’s consistent with what we see at both practices. Emsculpt and laser hair removal are also popular among men at both locations. Dermal fillers and miraDry are particularly impactful for the right patients.

Sources Referenced in This Article

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Why More Men Are Getting Botox and Aesthetic Treatments